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Salesboom.com Introductory Tutorial Introduction to Campaigns What is a Campaign? A campaign is a marketing project intended to draw new customers to your business. Why use Campaigns? A campaign allows you to track the effectiveness of your marketing. Keep track of your marketing campaign's budgeted cost, actual cost, number of leads generated, number of customers gained, total revenue generated etc. You will be able to track which campaigns worked and which ones didn't, thus enabling you to get the most out of your marketing efforts. Determine your Target Audience If you are preparing a mail, email or phone campaign, you will need to come up with a list of people you are planning to contact. Be sure that your target list is well researched. This will ensure high quality prospects. Executing Campaigns Campaigns are executed outside of salesboom.com Campaign results need to be entered manually, with the exception of online campaigns such as those through email and the web. You can use links along with the Campaign Web Capture Tool when conducting email and web campaigns. Here are some online examples: Email:
Tracking Campaign Responses There are two ways to track responses to your campaign efforts:
Analyze your Campaign Results When your campaign is complete, review the results. You will be able to determine if your campaign was under budget, the number of leads obtained, the number of leads who became customers, the amount of revenue generated and much more.
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