CPG CRM for smal to mid-sized Enterprises. Affordable and easy to use Consumer Goods software, built by salespeople. Since 2003 we have setup and trained customers, built customizations and integrations on spec.
Salesboom CPG CRM solutions incude setup and training, and building of custom features and integrations as part of the overall Consumer Goods Software-as-a-Service. Since 2003 we have focused on our customers, by bundling Professional Services with Cloud CRM services, customized to your exacting needs.
How Salesboom Helps CPG Companies Grow |
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Grow Revenue |
Improve Margins |
Increase Sales Productivity |
Grow High-Value Customer Relationships |
Improve Customer Retention |
Improve Collaboration with Customers & Partners |
Reduce Operational Costs |
Optimize Marketing Campaigns |
Reduce Errors |
Enable Ethical AI |
Improve Decision Making |
Increase Scalability |
Take Hold of Compliance and Security |
Become More Agile with Continuous Innovation |
Manage Digital Transformation |
Build on Sustainability |
Forward-thinking CPG companies, leveraging a CRM system integrated with SFA, mobile capabilities, AI, and ERP is not just about technology adoption but about transforming their business processes to be more customer-centric, agile, and data-driven in a competitive market.
Consumer Packaged Goods (CPG) companies manufacture and sell products that are consumed every day by the average consumer. These products include food, beverages, cosmetics, and cleaning products. CPG items are typically low-cost, sold in large quantities, and have a short shelf life due to high consumer demand or because they are perishable. This can make this business challenging and proper Sales plans and execution by the Sales team is paramount.
CPG CRM is integrated Customer Relationship Management (CRM) with Sales Force Automation (SFA), Enterprise Resource Planning (ERP), Partner Relationship Management (PRM), AI and other apps. CPG CRM is used to manage and analyze customer interactions and data throughout the customer lifecycle, aiming to improve business relationships with customers, enhance customer retention, and drive sales growth. CRM systems help in understanding consumer behavior, enhancing customer engagement, and streamlining operations.
Sales Force Automation (SFA) is crucial for automating various sales-related tasks such as order processing, contact management, inventory monitoring, and customer data management. SFA improves sales productivity, increases sales opportunities, and enhances customer service.
Mobile integration allows employees to access CRM, SFA, and other business applications from any location, which is particularly valuable for field agents who need access to real-time data and the ability to respond quickly to customer needs.
Artificial Intelligence (AI) enhances CRM and SFA systems by providing advanced analytics, predictive insights, and automated decision-making capabilities. AI helps in forecasting demand, personalizing customer interactions, and optimizing marketing campaigns.
Integrating CRM and SFA systems with Enterprise Resource Planning (ERP) and other business applications creates a unified platform that synchronizes data across various business functions. This integration ensures consistency, boosts efficiency, and enhances decision-making.
No. | Benefit | Description |
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1 | Enhanced Customer Insights | Deep understanding of customer preferences and behaviors through data analysis. |
2 | Improved Sales Targeting | Precise targeting of sales efforts using predictive analytics and customer segmentation. |
3 | Streamlined Sales Processes | Automation of sales tasks leads to reduced time on administrative duties and more time selling. |
4 | Increased Sales Productivity | Mobile access and real-time information increase sales reps' productivity in the field. |
5 | Better Inventory Management | Integrated systems provide real-time inventory levels, helping manage stock more efficiently. |
6 | Enhanced Customer Service | Faster response to customer inquiries and issues through centralized data access. |
7 | Optimized Marketing Campaigns | AI-driven insights help tailor marketing efforts for better reach and conversion. |
8 | Improved Order Accuracy | Automated systems reduce human error, improving order processing accuracy. |
9 | Faster Decision Making | Consolidated data from integrated systems accelerates strategic decision-making. |
10 | Reduced Operational Costs | Efficiency gains from automation and better resource management lower costs. |
11 | Increased Revenue | Enhanced sales efficiency and customer insights lead to increased sales and revenue. |
12 | Real-time Data Access | Immediate access to data across platforms helps in quick adjustments and improvements. |
13 | Scalability | Systems adapt to growing amounts of data and expanding business operations. |
14 | Compliance and Security | Ensures data compliance and security, reducing risk and maintaining trust. |
15 | Enhanced Collaboration | Better communication and data sharing across departments improve teamwork and outcomes. |
16 | Customer Retention | Personalized interactions and quick service improve customer satisfaction and retention. |
17 | Global Reach | Cloud-based systems support global sales and operations, expanding market reach. |
18 | Agility | Ability to quickly adapt to market changes or operational challenges. |
19 | Digital Transformation | Facilitates a move towards digital operations, setting up for future tech integrations. |
20 | Sustainability | Better resource management and optimized processes contribute to eco-friendly practices. |
The Consumer Goods Sector encompasses a range of
products/services that generally fall into three
categories:
Durable, Semi-durable and
non-durable goods. The range of products available in
this category is legion.
However, the key players, retailers and consumer goods
companies, have a vested interest in forging good communications
centers for information exchange in support of mutual marketing
and sales goals to consumers.
On-demand Cloud CRM system
software offers solutions for controlled sharing of information
between partners in the consumer goods sector companies.
Retailers in Consumer Goods increasingly look to suppliers for support on positioning, marketing and information on consumer behaviours on product supplies in aid of the marketing/sales process.
The retailers have information that supports product innovation, and both have insights that support initiatives leading to increased sales.
In essence, it is important for suppliers and retailers to work together to improve competitive market information and strategies to improve customer service and increase revenue.
Cloud CRM software system solution is a tool available to support collaboration and improvement in partnering efforts in the Consumer Goods sector.
Salesboom Cloud CRM System Software Solutions offers an integrated platform that can manage information in context of business activities and help forge solid retail/supplier/customer relationships. Implementation facilitates efforts to:
Salesboom Cloud CRM system software addresses and integrates enterprise requirements from three key areas. Operational, Analytical, and Collaborative. The degree of detail and integration is scalable, and can be modified by users as needed. Salesboom offers solid customer support, training and professional services as needed.
Information within the system is secure and accessible based on a highly scalable permissions tree.
In scaling the access to information on the site, you are able to protect resources appropriately and open up information resources for sharing based on organizational need.
Furthermore, there is Audit Trail functionality built into every item into the system.
This assures system services that can identify any information changes, access and sharing activities (and the owners) on the system.
You can access Audit information at any time for review and reporting purposes and to demonstrate due diligence in adherence to legal, financial and commercial security duties common in the Consumer Goods Industry.
Salesboom Cloud CRM software system offers a highly scalable solution for companies in consumer goods that embrace continuous improvement strategies.
It is possible to identify and schedule process changes without downtime or user overload.
In acquiring the Salesboom flexible Cloud CRM software you step away from the constraints of fixed solutions.
Salesboom offers support for rapid configuration of the system, integrating existing systems and processes as needed.
With Salesboom Cloud CRM system software you acquire the capacity to provide the following supports with a continuous improvement model or you can implement them on roll-out.
Salesboom Cloud CRM Solution is as flexible as your organization needs to be.
Salesboom offers software and Professional Services that address specific requirements for the Consumer Goods sector and delivers on demand solutions that automate clinic processes on time and within budget while factoring in regulatory constraints.
Salesboom has evolved solid solutions based on dialog and responsiveness to customer needs.
Salesboom offers a stable, scalable software solution with a successful deployment based on support and flexibility of our stand-alone and custom integrated Cloud CRM Software Solutions for Enterprise Resource Planning (ERP) and support and training services offered as part of our implementation.
Salesboom offers professional services in support of the Cloud CRM software implementation life-cycle and beyond. You might consider:
Remember, Salesboom CRM for Consumer Goods is a complete solution for consumer goods manufacturers and distributors, supporting retail execution and direct store delivery activities. Our CRM Software is a robust and highly proven solution that has been deployed by leading consumer goods corporations worldwide to meet the confrontation needs of the rapidly changing consumer goods industry.
Salesboom CRM Consumer Goods software package include user-defined (KPIs) key performance indicators, messaging, Color coding for task priorities, analyzing dashboards, and sharing documents.
Our CRM package solution for the consumer goods industry combines your view of the market and competitors, retailers and consumers. Started from sales to marketing and customer service, it covers many of the related customers’ processes that are part of everyday business activity in the consumer goods sector.