CPG CRM for Sales Growth

CPG CRM Solutions, focused on Sales Force Automation and CRM

Salesboom CPG CRM solutions incude setup and training, and building of custom features and integrations as part of the overall Consumer Goods Software-as-a-Service. Since 2003 we have focused on our customers, by bundling Professional Services with Cloud CRM services, customized to your exacting needs.

How does Salesboom CPG CRM help Consumer Packaged Goods Companies with Sales Growth?

How Salesboom Helps CPG Companies Grow
Grow Revenue
Improve Margins
Increase Sales Productivity
Grow High-Value Customer Relationships
Improve Customer Retention
Improve Collaboration with Customers & Partners
Reduce Operational Costs
Optimize Marketing Campaigns
Reduce Errors
Enable Ethical AI
Improve Decision Making
Increase Scalability
Take Hold of Compliance and Security
Become More Agile with Continuous Innovation
Manage Digital Transformation
Build on Sustainability

Consumer Packaged Goods CRM built for Sales Growth.

Why do Consumer Packaged Goods Companies Need CPG CRM Systems?

Forward-thinking CPG companies, leveraging a CRM system integrated with SFA, mobile capabilities, AI, and ERP is not just about technology adoption but about transforming their business processes to be more customer-centric, agile, and data-driven in a competitive market.

Consumer Packaged Goods (CPG) companies manufacture and sell products that are consumed every day by the average consumer. These products include food, beverages, cosmetics, and cleaning products. CPG items are typically low-cost, sold in large quantities, and have a short shelf life due to high consumer demand or because they are perishable. This can make this business challenging and proper Sales plans and execution by the Sales team is paramount.

CPG CRM is integrated Customer Relationship Management (CRM) with Sales Force Automation (SFA), Enterprise Resource Planning (ERP), Partner Relationship Management (PRM), AI and other apps. CPG CRM is used to manage and analyze customer interactions and data throughout the customer lifecycle, aiming to improve business relationships with customers, enhance customer retention, and drive sales growth. CRM systems help in understanding consumer behavior, enhancing customer engagement, and streamlining operations.

The Role of Sales Force Automation (SFA)

Sales Force Automation (SFA) is crucial for automating various sales-related tasks such as order processing, contact management, inventory monitoring, and customer data management. SFA improves sales productivity, increases sales opportunities, and enhances customer service.

Importance of Mobile Integration

Mobile integration allows employees to access CRM, SFA, and other business applications from any location, which is particularly valuable for field agents who need access to real-time data and the ability to respond quickly to customer needs.

AI-Powered Systems

Artificial Intelligence (AI) enhances CRM and SFA systems by providing advanced analytics, predictive insights, and automated decision-making capabilities. AI helps in forecasting demand, personalizing customer interactions, and optimizing marketing campaigns.

Integration with ERP and Other Apps

Integrating CRM and SFA systems with Enterprise Resource Planning (ERP) and other business applications creates a unified platform that synchronizes data across various business functions. This integration ensures consistency, boosts efficiency, and enhances decision-making.

20 Business Benefits of CRM plus SFA, AI Integrated with ERP

No.	Benefit	Description
1	Enhanced Customer Insights	Deep understanding of customer preferences and behaviors through data analysis.
2	Improved Sales Targeting	Precise targeting of sales efforts using predictive analytics and customer segmentation.
3	Streamlined Sales Processes	Automation of sales tasks leads to reduced time on administrative duties and more time selling.
4	Increased Sales Productivity	Mobile access and real-time information increase sales reps' productivity in the field.
5	Better Inventory Management	Integrated systems provide real-time inventory levels, helping manage stock more efficiently.
6	Enhanced Customer Service	Faster response to customer inquiries and issues through centralized data access.
7	Optimized Marketing Campaigns	AI-driven insights help tailor marketing efforts for better reach and conversion.
8	Improved Order Accuracy	Automated systems reduce human error, improving order processing accuracy.
9	Faster Decision Making	Consolidated data from integrated systems accelerates strategic decision-making.
10	Reduced Operational Costs	Efficiency gains from automation and better resource management lower costs.
11	Increased Revenue	Enhanced sales efficiency and customer insights lead to increased sales and revenue.
12	Real-time Data Access	Immediate access to data across platforms helps in quick adjustments and improvements.
13	Scalability	Systems adapt to growing amounts of data and expanding business operations.
14	Compliance and Security	Ensures data compliance and security, reducing risk and maintaining trust.
15	Enhanced Collaboration	Better communication and data sharing across departments improve teamwork and outcomes.
16	Customer Retention	Personalized interactions and quick service improve customer satisfaction and retention.
17	Global Reach	Cloud-based systems support global sales and operations, expanding market reach.
18	Agility	Ability to quickly adapt to market changes or operational challenges.
19	Digital Transformation	Facilitates a move towards digital operations, setting up for future tech integrations.
20	Sustainability	Better resource management and optimized processes contribute to eco-friendly practices.

The Consumer Goods Sector encompasses a range of products/services that generally fall into three categories: Durable, Semi-durable and non-durable goods. The range of products available in this category is legion.
However, the key players, retailers and consumer goods companies, have a vested interest in forging good communications centers for information exchange in support of mutual marketing and sales goals to consumers.
On-demand Cloud CRM system software offers solutions for controlled sharing of information between partners in the consumer goods sector companies.

Value of CRM in Consumer Goods Software Imlementations:

• Introduction
• Salesboom Cloud CRM Managing Information In Context of Business
• Addressing and Integrating Enterprise Requirements
• Secure Cloud CRM Information Exchanges
• Continuous Improvement
• Professional Services - Cloud CRM Custom Solutions
• Salesboom CRM Consumer Goods solutions
• Summary

Retailers in Consumer Goods increasingly look to suppliers for support on positioning, marketing and information on consumer behaviours on product supplies in aid of the marketing/sales process.

The retailers have information that supports product innovation, and both have insights that support initiatives leading to increased sales.

In essence, it is important for suppliers and retailers to work together to improve competitive market information and strategies to improve customer service and increase revenue.

Cloud CRM software system solution is a tool available to support collaboration and improvement in partnering efforts in the Consumer Goods sector.

Salesboom Cloud CRM System Software Solutions offers an integrated platform that can manage information in context of business activities and help forge solid retail/supplier/customer relationships. Implementation facilitates efforts to:

• Automate data exchange with trading partners
• Produce and manage quotations
• Understand profits in context of accounts and customer segments
• Improve retail execution/promotion management
• Expand new markets
• Improve sales and prospecting activities/customer support
• Understand your end-to-end customer service processes and success factors
• Manage product, order and service life cycle
• Improve promotion uptake and up-sell
• Improve volume planning
• Initiate and improve real-time offer management based on buying patterns, usage trends and churn
• Understand and foster successful customer culture
• Implement tools to support call center staff answering questions on product support, complaints, information
• Integrate supplier/retailer profiling and quotations
• Maintain contract records
• Set up and maintain in-field issue management and territory management functions for on-demand access

Salesboom Cloud CRM system software addresses and integrates enterprise requirements from three key areas. Operational, Analytical, and Collaborative. The degree of detail and integration is scalable, and can be modified by users as needed. Salesboom offers solid customer support, training and professional services as needed.

Salesboom Cloud CRM System Solutions offers customers in the Consumer Goods Sector an opportunity to assess, streamline and improve:

• Operational activities with the automation of basic business processes (marketing, sales, service)
• Methods of analyzing customer behaviour and incorporating business intelligence strategies
• Collaboration with customers on multiple communications channels
• Collaboration between organizational team members to ensure a quality customer service experience and follow up
• Front and back end integration (supply chain)
• Workflow and assignment processes

Secure Cloud CRM Information Exchanges

Information within the system is secure and accessible based on a highly scalable permissions tree.

This assures system services that can identify any information changes, access and sharing activities (and the owners) on the system.

You can access Audit information at any time for review and reporting purposes and to demonstrate due diligence in adherence to legal, financial and commercial security duties common in the Consumer Goods Industry.

Continuous Improvement

Salesboom Cloud CRM software system offers a highly scalable solution for companies in consumer goods that embrace continuous improvement strategies.

It is possible to identify and schedule process changes without downtime or user overload.

With Salesboom Cloud CRM system software you acquire the capacity to provide the following supports with a continuous improvement model or you can implement them on roll-out.

Salesboom Cloud CRM Solution is as flexible as your organization needs to be.

Consider the opportunities for improvement in the following:

• Capture how your customers define quality, and design corresponding service strategy
• Managing and scheduling follow-up sales calls
• Track customer contact in system so all sources and types of contact are included and viewable by system users
• Online billing and pricing services
• User-friendly mechanisms to register customer complaints
• Self service tools
• Product use/information/technical assistance 24/7
• Recognize and address potential problems quickly
• Identify and addressing service deficiencies
• Track customer interests and personalize product offerings
• Collaborative customization or real-time customization
• Managing and scheduling maintenance, repair, and on-going support
• Integrate cross-functional systems

Professional Services - Cloud CRM Custom Solutions

Salesboom offers software and Professional Services that address specific requirements for the Consumer Goods sector and delivers on demand solutions that automate clinic processes on time and within budget while factoring in regulatory constraints.

Salesboom has evolved solid solutions based on dialog and responsiveness to customer needs.

Salesboom Cloud CRM system solution will deploy a solution that enhances services and processes so you can achieve positive ROI in as short a time as possible:

• Software Solution – our team will help develop a Cloud CRM plan, strategic placement and requirements development
• Identify and automate business processes
• Software and/or process customization
• Integration of Cloud CRM Software (with existing software)
• Cleanse/Import Data
• Reporting on implementation/deployment
• Professional Training Services and Support Services

The Salesboom Platform:

• Web Services with Service Oriented Architecture (SOA)
• Optional Customization - Capacity for user or professional customization and is fully extensible
• Development and Integration - Web Services API and AJAX / COMET controls are system standards.
• Cost control - costs are contained because the platform is proven both flexible and stable
• Partner Networks - An extensive partner network of over 125 different solutions providers
• Legacy - Salesboom has an API that facilitates integration for web based Cloud CRM/ERP solutions with existing front and back office systems.

Professional Services

Salesboom offers professional services in support of the Cloud CRM software implementation life-cycle and beyond. You might consider:

• Business Modeling Services
• Project Management (PM) Services
• Professional Data and System Analysis
• Custom Integration Services
• Support and Training Services

Remember, Salesboom CRM for Consumer Goods is a complete solution for consumer goods manufacturers and distributors, supporting retail execution and direct store delivery activities. Our CRM Software is a robust and highly proven solution that has been deployed by leading consumer goods corporations worldwide to meet the confrontation needs of the rapidly changing consumer goods industry.

Benefits of Salesboom CRM Consumer Goods package solutions:

• Determine qualified opportunities to Sell More.
• Enhance Communication between sales, marketing and customer service departments.
• Assure price Compliance.
• Minimize out-of-Stock products situation.

Salesboom CRM Consumer Goods software package include user-defined (KPIs) key performance indicators, messaging, Color coding for task priorities, analyzing dashboards, and sharing documents.

Organizations can depend on Salesboom CRM Consumer Goods solutions to provide:

• Visibility: Compare market data and in-store to determine good opportunities to prosper business in the market.
• Efficiency: Maximize time doing critical activities and minimize time spent on routine tasks.

Our CRM package solution for the consumer goods industry combines your view of the market and competitors, retailers and consumers. Started from sales to marketing and customer service, it covers many of the related customers’ processes that are part of everyday business activity in the consumer goods sector.

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