Relationship Banking with Enterprise Banking CRM software solutions:
CRM for Financial Services
Retail banking has become very popular over the past 10 years. It is about becoming customer focused, serving high volumes of clients, providing them the ability to do many types of transactions quickly, efficiently, via various methods like phone, online web based services. The goals are to acquire as many clients as possible, gaining higher market share. In this financial banking world, quantity counts more than quality. Due to these strategies, customer service can get left by the way side. The unfortunate thing for the banking institutions is, more and more customers are looking for and demanding better service if they want their money. Only in the past couple of years has customer service really become a marketing target. This has begun the competition between the big banks; who can provide the best personalized service, the lowest banking fees, reduce costs, all in the effort for clients to feel like they are receiving customized service. To put it simply, retail banking is dependant on quality of brand to lure customers.
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PDF:
Banking CRM Whitepaper: Enterprise Financial Cloud CRM
Word
Document: Financial CRM for Banking professionals via web based software
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