Salesboom Customer Lifecycle Management (CLM)
What is Customer Lifecycle Management (CLM)?
White Paper:
CLM: What is it?
How important is it to the future of your small business?
CLM is the set of tools and solutions that allow a small business to study and understand the lifecycle of their customers in order to extend and nurture healthier relationships with them allowing you to build a strong future.
Healthy extended customer lifecycles translate into long-term growth and stability for your small business. To further understand how CLM software solutions can help you focus on the most profitable customers, and transform your small, medium or large business into a customer-centric small, medium or large business; ask yourself the following questions:
-
What is your total Customer
Acquisition Cost (CAC)?
In other words, how much does
it cost your company to acquire
a new customer, and close
the deal? How easily can u
calculate such a figure?
Can you identify the
actual support costs for each
customer? I.e., how many incidents
per customer? What's the cost
of handling your customer's
requests and incidents? What's
the average cost to handle
a customer incident or support
call?
How much business is
each customer giving you?
Has this customer referred
other customers? How much
business was generated via
referrals?
Can you calculate the
Return On Customer (ROC)?
This is the measure of knowing
the customer acquisition
cost (CAC), the cost
to service each and every
customer, the actual revenue
generated by the customer,
and the total value of referred
business over a known period
of time.
What is the average revenues
generated per customer?
How long do you keep
your customers? Can you identify
the reasons you lose customers?
Can you identify "evangelist"
customers that are totally
in love with your small business
and products and don't mind
talking about their great
experience with your company
to others?
When your small business starts to understand the lifecycle of every customer, you will better identify your best customers and opportunities and know how to move forward and build the future of your entreprise. By analyzing shorter than average customer lifecycles, your small business can identify the reasons and therefore avoid them in the future. More importantly you can flip the table around and rectify customer relationships, thereby providing a superior Customer Experience, extending other-wise short customer lifecycles and yes - increasing profits. Although this is a common sense and a "must have" philosophy when one thinks about it, small, medium or large business Cloud CRM and other business Cloud CRM software vendors have failed to address CLM issues in their solutions. To effectively manage your customer's lifecycles, your Front office (online web based CRM software, web-based SFA), back office (ERP Software, Small business Accounting Software, Shipping, etc.) and e-commerce applications need to be integrated intimately with each other under one platform. Salesboom.com is the Only small business Cloud CRM provider to introduce Customer Lifecycle Management CLM features to an already wall-to-wall customer-focused on demand hosted CRM software, web-based SFA, ERP software , Small business Accounting Software and e-commerce solution. For the first time, Salesboom.com gives your small business all the Cloud CRM tools to effectively manage your customer lifecycles by totally integrating your small business applications in a wall-to-wall small business software solution on an ASP basis.
Once you truly gain full visibility into your company's business processes, you'll never want to go back to the dark again. We guarantee it. Take a Free CRM Software 30-day Trial today, or contact us directly for more information: 1.855.229.2043 (1.855.229.2043) or via e-mail at sales@salesboom.com.
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