Unite your sales teams with Salesboom's cross-department CRM designed specifically for lumber and construction supply companies. Eliminate internal competition, maximize order values, and deliver comprehensive customer solutions.
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In the competitive lumber and construction supply industry, effective collaboration across departments can be a game-changer for businesses aiming to enhance efficiency, build stronger customer relationships, and drive revenue growth. Bolyard Lumber exemplifies how leveraging innovative CRM tools with Salesboom can transform traditional approaches to sales and warranty management.
Construction projects rarely require only one category of supplies. A builder purchasing windows and doors for a new home may also need kitchen cabinets, decking, and structural lumber. An architect selecting materials for a commercial project might require high-performance windows along with specialty hardware. Without cross-department coordination, these valuable opportunities slip through the cracks.
Bolyard Lumber's success in implementing cross-department sales strategies showcases the profound impact of integrated CRM solutions on operational excellence and customer satisfaction. By breaking down departmental silos and fostering collaboration, they transformed their business model from fragmented sales to unified customer solutions.
Traditional sales approaches in the lumber and construction industry create costly inefficiencies. When departments operate in isolation, businesses face significant challenges that directly impact revenue and customer satisfaction.
When a customer purchases structural lumber but no one mentions complementary decking materials, cabinetry, or specialty hardware, significant revenue walks out the door. Each disconnected interaction represents lost cross-sell potential that competitors may capture.
Without coordination, multiple sales representatives from different departments may unknowingly bid against each other for the same project. This internal competition confuses customers, weakens negotiating position, and damages margins.
Builders and contractors expect comprehensive project support. When they must piece together materials from multiple vendors because your departments don't communicate, you risk losing the entire account to a more coordinated competitor.
Customer information trapped in departmental silos prevents sales teams from understanding the complete customer relationship. Representatives lack visibility into what other departments are selling, missing obvious opportunities to add value.
Bolyard Lumber recognized these challenges threatened their growth and customer retention. They needed a solution that would unite their teams around shared customer success.
Salesboom's CRM transformed how Bolyard Lumber approached customer relationships by creating a unified platform where all departments collaborate seamlessly.
By positioning themselves as a comprehensive resource, Bolyard Lumber simplified the purchasing process for builders and contractors. Instead of managing relationships with multiple suppliers, customers could source everything they needed from one trusted partner.
The results were immediate. Sales representatives gained visibility into every customer interaction across all departments. When a builder called about framing lumber, the representative could instantly see previous purchases of windows, existing quotes for cabinetry, and upcoming delivery schedules for decking materials. This complete view enabled proactive recommendations that addressed project needs before customers even asked.
Every customer interaction transformed into an opportunity to recommend additional products based on project requirements. The CRM's intelligent cross-department visibility allowed sales teams to identify natural product combinations and suggest them proactively.
Average order values increased significantly as representatives confidently recommended complementary materials. A lumber order triggered suggestions for fasteners and adhesives. A window purchase opened conversations about trim, caulking, and installation accessories. These weren't aggressive upsells but rather helpful recommendations that genuinely served customer needs.
Builders and contractors valued Bolyard Lumber's thorough support and insight into their complete project requirements. The company demonstrated they understood construction workflows and could anticipate needs, positioning themselves as strategic partners rather than mere suppliers.
This comprehensive approach built trust that competitors couldn't easily replicate. Customers knew that Bolyard Lumber's representatives had access to their complete purchasing history and could provide informed recommendations based on real project data, not generic sales pitches.
Salesboom's multiple bidder detection tool played a pivotal role in transforming departmental competition into collaboration.
The system automatically identifies when multiple departments are engaging with the same customer or project. Sales teams receive instant alerts, enabling them to identify opportunities to cross-sell across departments rather than compete.
Instead of submitting separate, competing proposals, teams collaborate to present cohesive proposals that cover a comprehensive range of products. This increases the chances of winning projects while maximizing order value.
Real-time data sharing fostered collaboration and improved efficiency, eliminating redundant conversations and ensuring consistent messaging across all customer touchpoints.
Instead of competing proposals, teams present comprehensive solutions that address all customer needs in a single, coordinated bid that maximizes value.
Customers interact with a unified company rather than fragmented departments, significantly improving their experience and perception of organizational competence.
Implementing integrated CRM systems for cross-department collaboration delivers tangible business results.
Cross-selling and upselling opportunities identified through unified customer visibility drive higher average order values and customer lifetime value.
Single point of contact and comprehensive solutions eliminate customer frustration with coordinating multiple vendors and conversations.
Unified proposals and streamlined communication accelerate decision-making and close deals faster than fragmented approaches.
Comprehensive proposals addressing complete project needs outperform single-product bids from competitors.
Eliminating duplicate efforts and internal competition frees sales teams to focus on customer needs rather than internal politics.
Shared incentives and visibility create teamwork mentality that extends beyond sales to operations and service.
Salesboom delivers distinct advantages specifically valuable to lumber and construction supply businesses competing in demanding markets.
22+ years working with building materials distributors means we understand your business challenges, terminology, workflows, and unique requirements.
Single platform eliminates data silos common in multi-department operations, ensuring every team member sees the complete customer relationship.
Proprietary technology prevents internal competition and enables coordinated proposals that increase win rates and protect margins.
Native integration synchronizes customer data, pricing, inventory, and invoicing between your CRM and accounting system automatically.
Field sales representatives and delivery drivers access complete customer information, place orders, check inventory, and update project status from any device.
Platform grows seamlessly from single-location operations to multi-branch enterprises without performance degradation or costly reimplementation.
While cross-department sales drives revenue growth, Salesboom's comprehensive platform addresses other critical business needs.
Centralize warranty tracking, claims processing, and vendor coordination. When customers report product issues, representatives instantly access purchase history, warranty terms, and resolution workflows. Automated vendor claim submission and tracking ensures timely resolution while protecting margins.
Real-time inventory status across all locations prevents overselling and enables accurate delivery commitments. Sales representatives check stock availability during customer conversations, quote lead times confidently, and initiate special orders when needed.
Empower builders and contractors with self-service access to account information, order history, delivery schedules, invoices, and statements. The branded portal reduces administrative calls while improving customer satisfaction.
Assign accounts, projects, and leads by geography, product category, customer type, or custom criteria. Ensure balanced workload distribution and clear ownership while maintaining flexibility for collaborative selling.
Nurture leads with automated email campaigns promoting new products, seasonal offers, and industry insights. Track engagement to identify hot prospects and coordinate follow-up between marketing and sales.
Monitor business performance through customizable dashboards tracking sales by product category, customer segment, sales representative, territory, and time period. Identify trends, forecast demand, and make data-driven inventory and staffing decisions.
Transform departmental silos into collaborative powerhouses with Salesboom's cross-department sales CRM. See how multiple bidder detection and unified customer data can increase your average order values and win rates.
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