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White Paper: Gain
Business Insight and Achieve Sales Success with CRM
Gain Business Insight and Achieve Sales Success with CRM
PDF:
Gain Business Insight and Achieve Sales Success with CRM
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4. Solution Benefits
4.1 Areas to Benefit from On-Demand CRM
In order to fully achieve sales success with On-Demand CRM or any other business management solution a company must think past the sales department and venture into how to also improve other areas like Customer Support, Marketing as well as Back Office areas like Billing and Supply. Only when all areas of a business can operate with a single view of a client can the sales department actually achieve a highly successful sales operation.
4.11 Sales
The sales department can often times present the largest hurdle while attempting to drive high user adoption of a new CRM platform. At the same time the sales department is among the areas of a business likely to benefit the most from a management solution like On-Demand CRM. A properly designed On-Demand CRM solution can remove much of the administrative work and data entry that plagues sales representatives on a daily basis with features like a real time company wide database and highly detailed lead and contact grouping and management.
4.12 Marketing
It is well known that in today’s business sales and marketing departments must align more than ever before in order to achieve the highest level of productivity possible. An On-Demand CRM Software solution allows a marketing department to view sales data as it happens and create up to the minute reports to uncover successful campaigns and sales efforts. This information can then be used to shape future marketing campaigns while providing sales with the data they need to zone in on areas most likely to return the highest level of revenue.
4.13 Customer Support
No other area of a company can end a customer lifecycle as quickly as the customer service and support department. It is here where a customer decides to begin searching for a product elsewhere or return as a valued client. When operating with an On-Demand CRM solution a business has a complete 360 degree view of each customer including their purchase, contract, past cases and product requests. This information will allow customer service to not only support a client but to also generate new revenue by up or cross selling. The weight on the shoulders of customer service and support representatives will also be lifted while at the same time allowing your company to provide a better experience for customers with functionality like customer self service portals along with a public and internal knowledge base.
4.14 Back Office
In order to successfully complete a sales transaction the back office of a company must be able to access the information inputted by the sales staff. When working with On-Demand CRM Software all data is stored within a central data warehouse and is capable of sending real time alerts to areas involved in fulfilling orders taken. An essential feature of On-Demand CRM used by sales is forecasting, however this is not only a useful tool for sales. With the ability to forecast and view trends in sales, a company’s warehouse will be able to prepare for the future and ensure that they are ready to meet the demands for any given period.
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PDF:
Gain Business Insight and Achieve Sales Success with CRM
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