Sales Team Motivation - Your Small business Sales and Marketing Team

Depending on your sales and marketing team, your small business can fly or flop. With a motivated and energetic group of sales people you can sell even the weakest of product.

Use Your People

You might be tempted to hire employees outside of your small business, but an in-house sales force offers you more control, and at the same time more flexibility. The closer you keep your sales people, the better your marketing will be.  Keep in mind 100 percent of the expenses associated with an in-house sales team must be paid by your small business, so what you put into your sales and marketing team is essentially what you must get out.

Choose your staff wisely

Simply because someone is a "smooth talker", does not mean that individual can sell your product. To find the real cream of the crop you must first evaluate the candidate to see if he or she has these qualities.

1. Financially motivated

2. Excited to expand their knowledge

3. Self-assured

4. Welcomes a challenge

5. Determined

6. Aggressive

7. Able to deal with negative responses

8. Focused - a good listener

Say it like you mean it

Explain yourself, and tell the team exactly what you are looking for. Find a common ground where you and your employee are excited to help each other, because inevitably you need each other to make the small business succeed!

Sales Team Training - Coach, Educate, and Guide your sales and marketing team

The most important thing in sales is to knowing your product.  Nobody wants to buy a product that they are uneasy about.  Your sales and marketing team needs to be confident in what they sell. Encourage your sales and marketing team to seek additional training to further educate them in specific areas of expertise.

Not only should your sales and marketing team know everything about your product, they should know everything about your competitors too, because that is where you expand as a small business.  When your sales and marketing team knows what the competition was, is, and will be doing, you will always be on top!

Offer good compensation to your sales team

Make sure that your small business has a solid compensation plan in place before you advertise the positions. Work out a base salary, and then discuss commission upon reviewing the skills the employee has to offer. This will motivate your sales and marketing team to work diligently for your small business.

Non financial motivation

Listen to your sales team and appreciate them for the hard work that they are doing to help establish your small business.  Paid holidays, maternity leave and other benefit packages such as medical and dental, are all great incentives to work hard for your small business, and to stick with it in the long run.

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