Cloud CRM (Customer Relationship Management) software can definitely help you with more than just managing your customer relations. The variable tools, included in any up to date Cloud CRM system, can help you with reaching employee motivation and job satisfaction. The key to this process is to know how to handle, customize and use these tools in your company between different departments. Cloud CRM includes useful tools for Sales, Marketing, Customer Support employees and HR managers.
One of the tools of the Sales section in CRM is the commission tracking capability. This tool enables the sales representative to easily track his/her sales and automatically counts the commissions assigned to him/her. By using this tool, your sales team will immediately feel the change they are making for the company, giving them a sense of pride and accomplishment which will drive them towards more sales and motivate them greatly. This feature will also lead to a friendly competition between the members of the team, each trying to make more sales and get on the top of the list. The financial motivation initiative is the oldest trick in the book and by far one of the best motivators in a friendly work environment.
Another useful tool is the real-time marketing campaign results. By using Cloud CRM marketing campaign tools, your marketing team will be able to see the instant results of their campaigns clearly and financial wise. By creating a marketing campaign you will need to set the costs of the campaign, the time limits and the target goal of the campaign. The CRM will automatically calculate the profits of the campaign using the previous factors in addition to the number of leads generated through this specific campaign, giving the marketing team a real-time estimation of the success rate of each campaign created. This is a great motivator to the team and will also give them the ability to fix the errors of their campaigns on the spot, saving the company�s money and keeping the team in command and the spirits high.
As for the customer support teams, it is very important to use the cases and solutions features saved in the CRM knowledge data base. This feature enables fast and to the point solutions to the customers, making it easier for the support teams to respond to the customers. It is also significant to enable the social sharing of the customer support feedback publicly on the CRM social platform because it shows recognition to the efforts of the customer support team and make them feel included and appreciated inside the walls of the company.
Cloud CRM also enables a wide view of the company for managers and team leaders, making it easier to form a reward program for employees of each department as well as the monthly employee of the month award. The reward programs should be managed internally and separately according to the department and the employee of the month should be a prize won by the most accomplished employee chosen carefully for his/her ability to reach various merits such as team work, customer feedback, respect of the work environment, etc�
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