20 Customer Scoring Reports

• Demographic information: Lead scoring can be based on demographics such as industry, company size, job title, and location.

• Firmographic information: This includes information about the company itself, such as revenue, number of employees, and years in business.

• Behavioral data: This can include how a lead interacts with your website, including the pages they visit and how much time they spend on each page.

• Intent data: This can include explicit signals of interest, such as filling out a form or downloading a whitepaper.

• Social media engagement: This can include likes, comments, and shares on your social media profiles.

• Email engagement: This can include opens, clicks, and replies to your emails.

• Event attendance: This can include attending webinars or in-person events.

• Marketing campaign participation: This can include leads who have responded to a specific marketing campaign or promotion.

• Referral source: This can include leads that come from a particular referral source, such as a partner or industry influencer.

• Lead quality: This can be based on the perceived quality of a lead, as determined by the sales team or through machine learning algorithms.

• Lead source: This can include leads that come from a particular source, such as a paid search campaign or trade show.

• Sales readiness: This can include leads that are in the later stages of the sales funnel and are more likely to make a purchase.

• Budget: This can include leads that have a higher budget or are willing to spend more on your product or service.

• Authority: This can include leads that hold a position of authority within their company, such as a C-level executive.

• Need: This can include leads that have a pressing need for your product or service.

• Decision-making authority: This can include leads that have the authority to make purchasing decisions within their company.

• Timeline: This can include leads that are looking to make a purchase in the near future.

• Competition: This can include leads that are currently using a competitor's product or service.

• Pain points: This can include leads that have identified a particular pain point or challenge that your product or service can solve.

• Custom scoring: This can include any custom scoring criteria that is specific to your business.

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