Sales revenue
Cost of goods sold
Gross profit
Gross profit margin
Average order value
Conversion rate
Customer acquisition cost
Customer lifetime value
Retention rate
Customer churn rate
Sales cycle length
Sales lead-to-opportunity conversion rate
Sales opportunity-to-close conversion rate
Average sales price
Sales productivity (sales per salesperson)
Sales quota attainment rate
Salesperson attendance rate
Average salesperson tenure
Salesperson turnover rate
Sales forecast accuracy
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