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White Paper: CRM
Closes Costs
CUSTOMER RELATIONSHIP MANAGEMENT (CRM) CLOSES COST BARRIERS – SMALL BUSINESS USERS
Executive Summary:
Formerly, it was only large corporations that could afford the cost of implementing these large CRM Solutions as they required a serious commitment of finances and resources to acquire and maintain the systems. Initially the acquisition of CRM systems entailed the purchase and maintenance of expensive software, consulting services to customize or integrate with other information holdings, and expensive maintenance and upgrade requirements. As a result, Small and Medium Businesses (SMB) were left out of the loop when it came to acquiring CRM systems to automate marketing activities.
PDF: CRM Closes Costs 
